Hubei Shanhong Food Machinery Co., Ltd.
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Sino-Food Machinery: Build World Top Quality with Persistence
Release time:
2019-05-16
In classical works of China there's a word: Phoenix fly nine thousand miles high, where no clouds exist, bear the sky of the world.
From the foundation of Sino-Food Machinery, it sets target to world's market. The founder of the company, Mr. Liu Shanhong said: Our team are from Chu land, our cultural icon is Phoenix. So we set the lofty ambition like phoenix, to embrace the global market, take part in the world's food equipment development.
Regarding the development of overseas market, Mr. Liu said, Chinese local market for potato starch equipment is only 40-60 million RMB per year, and the suppliers are more than 5 companies, if divide equally, one company can only have the annual income of 10 million RMB, this is too small for a company that has lofty ambition. We see the world's market is big, take cassava starch equipment for example, the annual equipment demand is about 500-600 million RMB, which is very big, so we chose to go to international market.
It is the dream of many domestic enterprises and entrepreneurship teams to go abroad and sell their products to the international market. But how to get out? What is needed is not only courage, but also excellent product and technical support.
Cassava Starch Production Line Made by SFM for Nigerian Customers
Stepping into the international market, Liu Shanhong is full of confidence. He said that SFM has a core team and possess core technology. Firstly, the company has 70 formal employees, including 5 technicians with senior professional titles, and some welders and machinists who have not acquired professional titles, but by virtue of strength theory, they are truly senior technicians. Secondly, SFM has mastered the core technology of five major food processing equipment fields: potato starch, cassava starch, modified starch, starch sweetener and cassava flour, which ranks No. 1 in the industry in China. Thirdly, SFM's corporate culture is "sharing culture", "emphasizing team, despising shareholders". Employees' earnings keep pace with the development of the company. It is SFM's corporate vision to let every employee live a dignified life. According to statistics, the average salary of employees of SFM is the highest in the same industry in China, so the team is very stable and the loss of technicians is very few. Fourthly, SFM has its unique competitiveness in the international market. For example, compared with its counterparts in Europe, SFM has price advantages, and compared with its counterparts in Thailand, SFM has technical advantages, because of its technology and processes learned from European counterparts, and gradually catch up with European counterparts.
Mr. Liu Shanhong introduces Chinese Food Processing Machinery to Vietnamese Customers
Ancient poem said: "Roc fly along with wind, rise directly to a high position." Liu Shanhong said that in recent years, along with national strategy of the "one belt and one road", through "made in China", the company has achieved cooperation and win-win with the world food machinery processing market.
On the desk of Chairman Liu Shanhong, the author sees a list of SFM's overseas market expansion. Its outstanding achievements fully demonstrate SFM's courage and strength to develop world market. In 2013, SFM designed and manufactured cassava starch production lines for customers in Cambodia, Nigeria and other countries. In 2014, SFM designed and produced cassava production line and beer syrup production line for Danish and Nigerian customers. In 2015, SFM designed and manufactured cassava starch production line and potato starch production line for customers in Indonesia, Philippines, Australia and Nigeria, etc. In 2016, SFM designed and produced brewery syrup production line, cassava starch production line, potato starch production line and key equipment for customers in Nigeria, Cambodia, Indonesia, Vietnam, Pakistan, Egypt and other countries. In 2017, SFM designed and produced starch processing lines such as cassava starch, potato starch, vacuum dehydrator, cyclone and desander for customers in Vietnam, Indonesia, India and Saudi Arabia, etc. In 2018, SFM designed and produced starch processing lines such as cowpea starch, potato starch, cassava starch, vacuum dehydrator, grinder and cyclone for customers in Korea, Mongolia, Vietnam, Indonesia, Nigeria, Algeria and Australia, etc.
Up to now, clients from a total of 25 countries from five continents including Asia, Europe, Africa, Australia and South America have visited SFM. Let international clients recognized the craftsmanship spirit and high quality of SFM.
Chairman Liu Shanhong (left) with African customers
Mr. Inamori once said that there were gods in the details. The reason why SFM has been trusted by so many international customers, Chen Zeshi, chief technical officer of Shanhong Company, concluded that: First, SFM pays great attention to the details of equipment production and the accuracy of the machine itself, meanwhile possess the corn processing technology of the starch processing lines. Second, during the communication with foreign customers, SFM constantly improve ourselves and make every equipment according to the strictest standards of foreign customers. In 2017, SFM produced a potato starch production line for a foreign company in China. When American technicians watched it, they praised it very much. They said they never imagined that China could manufacture such a exquisite potato starch processing equipment.
Long journey starts from big dream. For future development, Liu Shanhong said that participating in the construction of "one belt and one road" is a long-term strategy for Chinese enterprises, and is also a great opportunity for SFM. Therefore, in the field of food machinery manufacturing, SFM's goal is to become a world brand.
Author / Zhang Yu
Author's Profile: Zhang Yu, a senior media man, Observers and Reporters of the Potato Industry, has published reports on the potato industry, including articles: Potato World Influential Man, Potato Light, etc.
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